#2199: MagniBuyer

Many people who use supermarket trolleys suffer from poor eyesight.

At the same time, packaging is increasingly covered with information at high density…some of it small-print essential to the purchase decision.


Today’s invention is a magnifying glass in the handle of a supermarket trolley (shown in pink). In fact the whole of the handle could be a cylindrical, perspex lens.

This would allow any package (orange) to be passed behind the handle so that minute text could be scrutinised effectively (via the red virtual image indicated).