#1904: Auctionads

In motorsport, painted-on sponsor adverts are so 20th-Century.

Today’s invention is display screens mounted flush to the body of a racing car.

These could be updated electronically as a race progresses.

The space on the cars could be auctioned in realtime, so that those near the front, especially when nearing the chequered flag. could command much higher rates than the tail-enders.