#1880: BrandBrush

Every corporate entity is concerned to portray a coherently branded image to the world.

This gets challenged when colour images are uploaded to a website (by random employees with no visual taste -think eg Microsoft here).

Stock images of customers wearing magenta and teal dropped into a subtle Pantone-branded background can look truly ghastly, even if the subjects are apparently ecstatic about the products and services on offer.

Today’s invention is therefore an image processing program which reads the colours in an image, pre-upload, and automatically replaces each with the one which is closest from within an offical corporate palette (compare this with the picture on the left).

This is pretty easy to achieve technically, looks much better than a uniform colour wash and could be manually checked before publication.

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