When it’s time to accomplish a task (open a store, build a house, buy new cash registers, sell insurance) those in the know get it done the way it has always been done, stifling innovation as they barrel along the well-worn path.
This article, in the New York Times, is a good introduction the idea of ‘zero-gravity thinking’: when a company invites in an outsider who is smart and creative -and bold enough to ask the really fundamental questions about their products and processes.
This is one of the services which I provide to organisations that have become mired in their own expertise.
Contact me via pra@patrickandrews.com to escape from outdated patterns of thinking.
