The Curse of Knowledge

When it’s time to accomplish a task (open a store, build a house, buy new cash registers, sell insurance) those in the know get it done the way it has always been done, stifling innovation as they barrel along the well-worn path.

This article, in the New York Times, is a good introduction the idea of ‘zero-gravity thinking’: when a company invites in an outsider who is smart and creative -and bold enough to ask the really fundamental questions about their products and processes.

This is one of the services which I provide to organisations that have become mired in their own expertise.

Contact me via to escape from outdated patterns of thinking.

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