#2458: Summarease

It takes a heck of a long time to view one of those multi-season TV series.

Who has time for binge watching even the highest quality productions?

Today’s invention is a new way to watch an entire box set’s worth in an evening. Ok, so you miss out on most of the subtlety, but you certainly get all of the drama in one massive hit.

Series editors already expend massive amounts of effort in putting together the ‘previously on’ sections to introduce each episode. The idea is to stitch all of these together to make a single, super-cut rapid-view summary film.

At say 30 seconds per episode and say 100 episodes, that works out at 50 minutes of high octane entertainment.

At least enough to be able to discuss the whole thing around, say, a barbecue with your paesani.

#2457: Popamine

Pop music seems to have some kind of addictive element. This is important to its users as well as to its suppliers.

A similar addiction response is shown by people who get message alerts on their mobile devices. When that buzz or ping happens, they find it difficult not to check out the latest communication immediately. I’m guessing there is a small dopamine hit associated with each one.

Today’s invention is therefore an upgrade to the marketing of popular recordings.

New pop tunes would be composed using a variety of common message alert noises, arranged rhythmically to blend in with the original score almost subliminally.

A more advanced, and interactive, form of this would be to have your mobile play your personal friend-message alert in-time and in-tone with your earworm du jour.

#2456: Slimfork

If you’re naturally slim, it’s easy to underestimate how hard it can be to maintain a healthy weight. Even small sources of support can be valuable.

Today’s invention is a new form of fork that attempts to slow eating down and make it a bit more ‘mindful’.

The video is located here.

#2455: FolderBolster

People who drive race cars understand that they are hard to enter and exit. There may be roll cages and carbon fibre tubs to negotiate as well as seat bolsters and head restraints.

Much of this driver packaging doesn’t work very well in a road going sports car. Not only do race cars offer a restricted field of view, but ordinary drivers are a good deal fatter and less mobile than the average track pilot.

Yet, roadgoing sportscars tend to mimic the features of their racing brethren. This means that the ‘racing’ seat option will often have side and leg bolsters which rise high above the seat surface to provide some bracing as you enter the Mulsanne straight (in your dreams).

After a short while, the leather or alcantara gets so badly scuffed here that it looks like an old teddy bear’s paw. This is costly to fix/replace.

Today’s invention is therefore sportscar seats whose bolsters hinge out of the way to allow the driver/ passenger easier access (along axes A-B and B-C) (There would need to be a locking mechanism too).

Yes of course these can be motorised (at the usual enormous cost of options).

#2454: TomeTop

I live in a house with lots of books (good) and dogs (not so good).

Animals create a lot of dust and this clogs the outer page surfaces of books, even when stored in a bookcase.

Today’s invention is a better dust cover. It comes with an extra flap on one side (a) which can be folded into the other side of the cover (c), leaving a roof over the page edges (b).

A similar flap could be made to wrap the front edge of the pages (opposite the spine).

Although marginally more expensive, this dust cover could be filled with even more breathy praise for the work inside than normal…(or just ads for the next book).

#2453: Autowash

(I didn’t like yesterday’s lens cap thing, on further reflection, so I just replaced it…)

Hospitals, labs and kitchens are badly affected by micro-organisms on many working surfaces.

Normal taps are in contact with infected hands, and may act as a source of cross contamination, if they not cleaned frequently.

Today’s invention is therefore a tap shaped so as to ensure that the touched surfaces, and the user’s hands, get washed every time it’s used.

#2452: Hosecret

Garden hoses look very unnatural and out of place in a garden of which you are at all proud. Manufacturers seem to go out of their way to make them in primary colours (even the bright green versions are highly visible).

Today’s invention is therefore a garden hose with an exterior texture and bunches of simulated leaves that make the humble hose look like a natural vine or creeper.

The hose can then either be laid along a path or draped around your country cottage, once it has been used (thus not detracting from the look of your perfect lawn and weedless flowerbeds).

#2451: Moderratings

Call me an intellectual snob if you like, but I mistrust eg hotel ratings which are made by people who can’t write reasonably well.

Today’s invention is therefore to re-evaluate the ratings which people apply to products and services inversely in proportion to the calculated reading age of writers of the associated comments.

It seems that it’s not to hard these days to compute reading age, based on smallish numbers of words.

(I talked this idea over with some of the good folk at Google, but they didn’t like it).

 

…and we’re back!

It’s been a while, but now IOTD is back. The truth is, I’ve been just about bursting with ideas and I simply don’t have enough time to turn them all into products myself.

In the interim, I’ve rediscovered how little I like cold calling, created many working prototypes, played with online marketing and completed a handful of product development projects. There have been a few ridiculous forays into the world of product telesales, lots of articles about inventing and several pro bono startup adventures.

All of this experience will eventually feed itself into this next phase of IOTD. There may even be a video or two. I really hope you enjoy this material and if you decide that you need any inputs to your own product ideation, please get in touch via my commercial site www.hawkshawinnovation.com

Sincerely,

Patrick