It seems that traditional watchmakers who sell mechanical items at £20k+ are now being forced to create more decorative, Instagrammable watch faces.
These are increasingly equipped with a colourful face.
Today’s invention is to offer buyers of these expensive products a bit more for their money.
As well as a hand-built Swiss watch mechanism, they would get an electronic face, in the form of a high resolution screen.
This could be made by the owner to have any colour (including eg radial gradation) and even to display extra gauges/dials/graphics/electronic functions etc from a manufacturer-designed palette.