Racing drivers make a brave attempt to promote their personal ‘brand’ at every possible opportunity.
This is thwarted a bit by having to wear a helmet which hides their face.
Some of the ‘special’ helmet designs are seriously ugly and most are almost unrecognisable, especially with the drivers seated so low in their cars.
Today’s invention seeks to help poor, underexposed racing drivers. It consists, for each driver, of a large scale caricature made of skin-coloured foam rubber, stuck on the outside of their helmet.
This avoids obscuring their view any more than the various visors and cages currently do.
It also allows the crowd to recognise drivers by their face so that whatever they are selling, in the paddock, or on TV gets better identified with them as a personality.
