#2287: StoreFloor

Shopping in bricks-and-mortar supermarkets sometimes drives me crazy.

The layout of produce is determined by some central office guru, with degrees in marketing psychology, who wants you to see beer after you just bought peanuts…so these unrelated products will be placed adjacent to one another.

ilker_store_map

Today’s invention is therefore a new way to lay out products in a store, which will educate consumers and remain static over time.

The floor would have a scale map of the world painted on it.

Products’ shelves would be placed at the locations of their country of origin.

If you want an authentic Mexican meal or to dine as a locavore, this approach would help you out.

It would also allow people some sense of exploration and to ask questions about how produce from country X is cheaper than from their own local farms.

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