I was helping to run a Scottish Crucible event last week in which we talked about smartphone app. business models.
Pricing apps. is a difficult thing to get right in general. Today’s invention is context-sensitive pricing for downloadable products.
The idea is that certain programs are worth a lot more, depending on the location of the consumer.
If, eg you want to entertain your children with a game during a car journey, then you’d have to supply your location and destination coordinates (verified by GPS).
Planning ahead would allow the game to be downloaded at home at low cost. Deciding to buy at the journey midpoint would, say, double the price.
Buying it five miles from your destination would see the cost fall again, due to the lessened utility.
