#1861: TrusTest

It seems that on-screen disclaimers, in eg adverts on behalf of trusted brands, can scroll by rapidly without causing an audience any concern.

The sort of thing I mean is a subtitled statement saying eg “The value of investments can go up as well as down and past performance is no indicator of future returns. Your home is in danger if you fail to make payments…”

People object strongly, however, to these rapid-fire messages from less trusted organisations.

Today’s invention is to allow a test audience to communally determine the optimal speed for a given subtitle disclaimer -especially for banking services.

(Since this occurs in parallel with some other aspect of the advert, it’s not just about getting the disclaimer over as fast as possible).

The speed chosen by eg audience clickers would therefore provide another way to determine the real degree of customer trust in the advertiser’s brand.

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