Travelling in lifts is not very exciting for the most part.
Today’s invention adds a certain extra interest.
A normal lift with opaque surfaces has two large screens fitted into the floor and ceiling (the bottom one would need to be protected with walkable glass, as in the deck at the top of the CN tower, for example).
The screens would display high-definition video. This would show a view upwards, apparently through the ceiling and downwards, apparently through the floor.
All traces of the actual lift shaft contents would be gone and instead you could have eg views of advancing into a cloud-filled sky or towards the surface of the sea from the depths.
The upper and lower images would be coordinated so that the passing of this virtual backdrop would appear continuous.
It would even be possible to have objects seem to fall towards the lift and then through it.