#1743: DemoGraphic

Microsoft have recently applied for a patent which could use a TSA-type body scan to determine which content would be appropriate to an individual’s age.

Today’s invention takes this a step further (can’t believe all those Redmond patent attorneys missed this one) by using these scans to decide which adverts should be shown to a given person as he/she is searched/scanned en route to board a plane.

Based on body shape and size, adverts for slimming aids,exercise equipment or dietary supplements could be emphasised.

Similarly, movies or medicines eg, made for a particular section of society, could be specifically targeted at those consumers with a stereotypical body shape.

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