We apparently see stairs as being significantly steeper than they actually are.
Everyone is being urged to do more exercise but they are always going to be dissuaded by stairs which look formidably steep. This effect lessens as you get nearer than 50m or so.
Today’s invention is to incorporate stairs in buildings which are placed at 90 degrees to the approach direction.
This removes the illusion of a hard ascent and may significantly improve people’s determination to avoid the lift.