Having spent a good part of today picking up broken beer bottle fragments from the street outside my house, today’s invention is a cheap way to help ensure that drinks bottles don’t form multiple shards when dropped (or thrown).
The idea is to wrap the product label around the bottle in a helix, as shown. Existing labels seem to hold fragments together effectively where they are glued to the glass.
The spiral approach retains many of the potential shards stuck to the label, allowing the broken bottle to be much more easily picked up as a piece (yet without completely obscuring the product inside).
Aha, look here
http://www.thedieline.com/blog/2011/3/31/smirnoff-caipiroska-peelable-bottle.html