Online purchases are increasingly encouraged by recommendation engines and social networking.
Today’s invention is a way to allow people to swap clothing with others who share the same measurements.
A website like Amazon would note who bought eg dresses in size 12. These contact details would allow those people to opt in to a system which then enabled them to be identified as buyers of certain items, to discuss their views and offer to swap clothes in the knowledge that they will fit.
This results in better social networking, enhanced product information via customer feedback and a greener, less wasteful approach to fashion.