#123: Sock showcase

Socks are for most adults, a utility purchase: they aren’t on show when worn and therefore don’t self-advertise.

Today’s invention attempts to address the second class citizenship of socks in the world of high fashion.


Children have long been familiar with ‘jelly’ shoes, mostly as beach wear. I propose to create a range of similar, ultra simple clear shoes for adults and to sell, with each pair, six pairs of highly-priced, limited edition, ‘designer’ socks (think Swatch for feet).

With socks now highly visible, these would be a topic for conversation and a further opportunity for self expression (if people will wear Crocs, they will certainly go for this).

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