#1112: ToBuyToo

It’s common practice for a retail website to make (non-competing) product recommendations.

Today’s invention is a way for product labels to advertise other, complementary products.


A label on a coat might say “This is a great product but have you thought about something like this as well? www.webaddress.com/1234 ?” indicating a small range of boots or hats or bags.

The labels would also carry a cellphone-readable barcode so that such products could be reviewed and ordered whilst shopping in a bricks-and-mortar store.

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