In silicon valley, where they aren’t shy about making money, it’s actually seen as much riskier to work for a major corporation than a startup. If the startup goes down, you have some valuable, transferable experience which will get you hired by some other garage company in the raft of such organisations. If a big company fails, it sinks like a stone, flooding the market with competitors for jobs on the next bandwagon.
Elsewhere, we desperately need to develop some healthier attitudes to risk. Leaders (remember them?) have to be prepared to defend investing even public money in experimental ways. Cherry picking, ie looking for a lottery win-sized certainty, via endless ‘due diligence,’ is flawed and sends the wrong message: “Don’t do anything until you get the guarantee of a big slice of shiny investment.”
Making money isn’t necessarily synonymous with greed. Graft need not be unglamorous. Ideas aren’t cheap.