#1087: Everywear

Adverts fascinate me…mostly because the process by which people, including me, buy stuff in response to such promptings is not at all understood.

Today’s invention is a new form of advertisement which would be embedded in products – potentially in all locations which suffer from wear over time.


One example might be the soles on a pair of shoes. As these get worn, an image embedded in the material is gradually revealed. This process could be timed (by knowledge of average wear rates) to occur just as the product was about to be thrown away, saying things like “if you liked this, then get the latest from www.newandshiny.com”

Such images might be made in layers so that longlived products could reveal small recommendations for many different, related items over time.

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