#1034: CeleBrands

I was standing behind Clive James in a supermarket food queue once and, rather than engage him in discourse on Piero della Francesca, I merely scrutinised his basket. I was surprised to find him buying sausage rolls with tomato.

It made me seriously think about how I could live a small part of his life for a mere £2.49 (plus loyalty points). Today’s invention is a website which can be used by celebrities to publicise what they consume (whether food or books or whatever).

Brian_Nunnery_celebrity

They upload their receipts (in return for extra discount and publicity). The rest of us get some kind of vicarious post-twitter contact with the media pantheon -and their shopping.

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