I’m slightly surprised to see giant 4x4s driving around with ski racks on the roof.
A much less ugly approach, given their massive ground clearance, is to mount a shallow, tough box on the underside of the vehicle. Today’s invention would thus allow skis to be slotted in from behind the vehicle, making them much less likely to fly off in transit and also providing better aerodynamic performance (mostly by smoothing off the car’s neglected underside).
This discreet, tray-shaped box would also be potentially much more secure for expensive skis than leaving them roofside. The box itself might be used as a sledge.