It offends me to see giant lorries trundling across the countryside half-empty.
One of the worst examples of unnecessary, air-filled packaging is the toilet roll.
Today’s invention is a process which takes each pack of conventional rolls and flattens them so that their cylindrical cardboard tubes contain no air. Packs would be shrink-wrapped in the usual way before transportation -a volume saving of at least 20%.
To use each roll, simply open the central tube and insert the normal axle of the ‘holder’ (a conical, mandrel-like device or even a cylindrical, spiral spring could be purchased by purists who demanded perfectly cylindrical rolls).