Whilst still thinking about customer loyalty, I came across a much loved (and somewhat washed-out) T shirt from a store in the Canadian Rockies.
This inspired today’s invention: the everlasting T shirt. Just as in some coffee shops, you pay once and get unlimited refills free, the idea here is that people could buy (or be given free, with orders over a certain value) a T shirt carrying the logo and web address etc of the store in question.
This would be date-stamped and when, say, two years had elapsed, you could roll back up to the shop in question, wearing your shirt, and be given a new one, free (handing in the old one for recycling).
This would provide extra publicity for the shop in question and increase the chances of customers making return visits.