I’ve often watched a movie and just avoided all that scrolling text at the end. The credits are a throwback to the era of magic lanterns -almost nobody, except casting agents, proud parents and film geeks, reads them.
Today’s invention is simply to make the credits on DVDs interactive. This would include having popups explaining what the hell a dolly grip actually does, but more importantly, if you liked the score you could click a link that would allow you to buy the music. Or, you could visit the website of some minor actor, or the art director, or whoever.
By actually sharing the credits effectively this represents an extension to the Openpay approach in which the reliance of hugely-paid stars on the teams which surround them is acknowledged. It would be almost free to implement and actually add value to the viewing experience as well.