Painting aeroplanes is a very costly business. Aircraft dope is surprisingly heavy and has a big effect on the cost of operating an aircraft over its service life. Also, the process of applying a corporate livery to one’s plane is expensive to start with.
Today’s invention is therefore a wing-mounted system which projects an airline’s branding onto a uniformly white fuselage, to be sported by all commercial aircraft. This might actually take the form of moving graphics and even adverts, perhaps.
If you want to rent your 747 to another company, flick the switch and its appearance is transformed. Similarly, if it makes a clumsy landing, the projectors on the pranged machine can be switched off, so as to avoid the bad PR.