I was reading some brochure material from the Glasgow School of Art recently (superbly creative people, but I think they need some serious organisation). Anyway, I came across this inspiring quote from a Professor Richard Florida
Creativity is now the decisive source of competitive advantage. In virtually every industry, from autombiles to fashion, food products and information technology itself, the winners in the long run are those who can create and keep creating…creativity has come to be the most highly prized commodity in our economy.
I think he’s right although, sadly, many of our organisations and businesses don’t think in the long term. Those that do, tend to prosper.