It always surprises me that tills in shops are now surrounded by screens. Surely, by the time customers are there, the buying decisions have mostly been made? (apart obviously from the last minute chocolate impulse).
Today’s invention is to link the tills to a big screen in the shop window.
As each item is rung up, an advertisement image of the product appears in the window (including pricing information).This is intended to attract attention, illustrate strong trading activity and drive buying behaviour (just as when market traders ‘plant’ customers apparently spending large amounts of money).