Window shopping is currently a pretty unexciting business.
Today’s invention is a way for a shop’s window dressing to become much more interactive (This seems to have been picked up by Ralph Lauren).
People could press a simple, armoured button on the outside of the shop. Each press would cause a small light to illuminate near each item in the display, in sequence. Pressing the button would therefore illuminate the next item along the window. There would be one button and one screen for each section of the display.
A delay in which the button had not been pressed for say two seconds, would launch a multimedia infomercial about the currently-lit product on its adjacent screen.