Farmers are always in search of new ways to make some extra cash. If there’s no chance of grabbing a big grant for not farming their fields or of selling up to an airport developer, our ‘Guardians of the Countryside’ are often only too keen to line the roadside with containers bearing rustic messages like www.preownedbmw.co.uk or www.needaholidaynow.com.
As today’s invention, I suggest an alternative.
The countryside is already full of underexploited four-legged billboards: ie cows and sheep. Get some waterproof ink in an inkjet device and spray each member of the herd/flock as they enter the byre/pen with a multicoloured, high resolution advert.